Your whole Google Business Profile, on one page

What it does

Optimize profile shows everything Google knows about the business and lets you change it in one place. It writes a business description and a description for each service from the business's own website and reviews, and shows which categories the businesses ranking nearby use that you do not. Each save goes straight to Google.

A real-life example

Say you run a dental practice in Austin and set up your profile years ago.

Before: The description is two lines, half the services have no text, and you have no idea which categories your competitors use.

After: You open Optimize profile. The description and every service description are drafted from your own website and reviews, you read and add them, and the category comparison shows two categories the practices ranking around you use that you had not added.

How you would use it

1. 1.Open a business, click Optimize profile, and use the index on the left to jump to a section.
2. 2.Click Write with AI on the description or on Services. Read the draft, change what you like, and save.
3. 3.Under Subcategories, see which subcategories the businesses ranking nearby use that you do not, tick the ones that fit and press Add ticked.
4. 4.Fill the rest: attributes, hours and special hours, opening date, booking and ordering links, social links and photos.
5. 5.Each section saves on its own, straight to Google.